Overlooking these three things in your branding can keep your brand from attracting your dream audience and yes, seriously hurt your brand. Yes you want a beautiful logo, but that logo needs to avoid being these three things first!
Since Instagram is such a great place to connect and share socially, I love sharing recent Go Live in 5 projects on there! The problem I always have with sharing websites is that it's hard to get a sense of an interactive site in a static square image. So I created a scroll effect and shared it as a video. This give a MUCH better sense of the site when you actually view it online.
New work! This lovely web launch for Suzanne Lee, a transformatial coach and meditation expert, is a great example of a luxurious website. Lots of opulent imagery, pretty parallax photos and beautiful branding.
Contrast is a design principle that is so crucial to creating beautiful branding and web design. But contrast touches all parts of design, not just color. Put simply, contrast occurs when two elements of the design are different - like REALLY different.
So why the hell should you care? (I get it, you've got a business to run... so let's cut to the chase!)
More customizations for all you Squarespace lovers today! This one changes the standard newsletter block. I find that this can be a dead giveaway that your site is built on Squarespace, so why not jazz it up? These two handy code snippets will allow you to customize your submit buttons as well as the form fields. As always, it's super easy - just copy and paste!
Instagram, and social media in general, are helpful tools for small business owners that can provide a free marketing opportunity. But what would happen if you STOPPED marketing your biz on Instagram, Facebook or Twitter?
That's the question I wondered when I decided to quit Instagram. And what I found out about my business was a total surprise.
Are you staying consistent in the message your brand delivers? One way to be sure is by defining your core brand values. Once you clearly define your core brand values, it will be much easier to stay consistent and to promote your brand across various channels.
SEO is something everyone wants but no one fully understands.
This is partly because Google is sneaky - always changing its algorithm. It can be hard to keep up with the new rules. But there are actually some really simple tips you can use to make sure your SEO ranking is as high as possible.