Overlooking these three things in your branding can keep your brand from attracting your dream audience and yes, seriously hurt your brand. Yes you want a beautiful logo, but that logo needs to avoid being these three things first!Read More
Since Instagram is such a great place to connect and share socially, I love sharing recent Go Live in 5 projects on there! The problem I always have with sharing websites is that it's hard to get a sense of an interactive site in a static square image. So I created a scroll effect and shared it as a video. This give a MUCH better sense of the site when you actually view it online.Read More
This little logo process is from the branding process for Embraced Podcast, a podcast about women empowering women.Read More
New work! This lovely web launch for Suzanne Lee, a transformatial coach and meditation expert, is a great example of a luxurious website. Lots of opulent imagery, pretty parallax photos and beautiful branding.Read More
Contrast is a design principle that is so crucial to creating beautiful branding and web design. But contrast touches all parts of design, not just color. Put simply, contrast occurs when two elements of the design are different - like REALLY different.
So why the hell should you care? (I get it, you've got a business to run... so let's cut to the chase!)Read More
More customizations for all you Squarespace lovers today! This one changes the standard newsletter block. I find that this can be a dead giveaway that your site is built on Squarespace, so why not jazz it up? These two handy code snippets will allow you to customize your submit buttons as well as the form fields. As always, it's super easy - just copy and paste!Read More
Instagram, and social media in general, are helpful tools for small business owners that can provide a free marketing opportunity. But what would happen if you STOPPED marketing your biz on Instagram, Facebook or Twitter?
That's the question I wondered when I decided to quit Instagram. And what I found out about my business was a total surprise.Read More
Are you staying consistent in the message your brand delivers? One way to be sure is by defining your core brand values. Once you clearly define your core brand values, it will be much easier to stay consistent and to promote your brand across various channels.Read More
SEO is something everyone wants but no one fully understands.
This is partly because Google is sneaky - always changing its algorithm. It can be hard to keep up with the new rules. But there are actually some really simple tips you can use to make sure your SEO ranking is as high as possible.Read More
This little logo process is from the branding process for BASH Event Planning & Design. This was a challenging but FUN design process that included ideas like topography, layering and disco!Read More
Feeling excited for a little road trip in the works, so I created a mood board and color palette for inspiration. Deep green trees, windows down, sunsets fading into starry nights... serious design inspiration!Read More
Growing your newsletter list is so important when you run an online business. It can help you keep in touch with your dream clients, build trust with your audience and promote new offerings. But the question my web clients always ask is: Where is the best place to add my newsletter opt-in or sign up form?Read More
New work! This lovely web launch for Snow Shimazu, a holistic health pro and yoga expert, is a great example of a light, airy website. Lots of white space (her name is Snow after all!), gorgy parallax photos and beautiful branding.Read More
So you've just been given a beautiful new branding package from your designer full of brand new fonts and everything else. But now you're stumped as to how to add these custom branded fonts to your Squarespace site. But I've gotcher back with a Squarespace hack for you that will bring those branded fonts to life online!Read More
Whether you’ve just launched your own yoga studio or are a seasoned veteran looking for a brand refresh, there are four main ideas to help you find your focus. I have 4 simple, actionable tips you can use for your own yoga brand.Read More
In my last post, I went over how to jazz up some common design trends and make them unique to your brand. I'm diving back into today with some common design trends that I see ALL OVER Pinterest. Especially for wedding pros and boss ladies, these trends are HOT. But I'll show you how to make them distinctive so that you and your brand stand out.Read More
What's that? You want more #squarespacehacks? Ya? Well you are in luck my frand. I've got a really cool one today that I'm pumped to share: Custom Block Quotes! This is so perfect for featured testimonials or important tidbits you want to call attention to on a sales page. So let's fancy up those boring old Squarespace quotes, shall we?Read More
I've had lots of new branding projects lately that I've been meaning to share! Two of these were for holistic health providers specializing in acupuncture + herbal medicine or yoga + massage. Here are the logo processes for both!Read More
Another day, another Squarespace hack! This hack helps you add a cool border to your text to create a boxed text. This is great for when you want to call attention to certain text. Perfect for sales pages or even for testimonials or quotes! Read on for the full tutorial.Read More
Because you deserve a killer website to match your badass brand and business.
1 - You can't even update it If you have to call your web developer for every little text change, you should rethink your website set up. There is LITERALLY no reason for you to have any trouble updating your own site on a basic level.Read More