Defining Your Brand Values

 

Are you staying consistent in the message your brand delivers?

One way to be sure is by defining your core brand values. Once you clearly define your core brand values, it will be much easier to stay consistent and to promote your brand across various channels.

In fact, this is the first step in branding. Yes you want a beautiful logo that stands out, but that logo needs to be a reflection of your unique business. Your brand is more than just a logo.

 
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DEFINE YOUR CORE VALUES & YOU CAN:

Clarify your purpose

Attract your dream customer

Define your brand voice

Stay consistent

Grow your audience

 

Seth Godin wisely sums it up when he says: “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over the alternatives.” 

Below is a helpful worksheet to help you identify and define your core values. Download it and discover what your brand really stands for!

 
 
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