HOW TO REBRAND STRATEGICALLY
If you have been following June Mango for a while, you will obviously have noticed that it's just gotten a major facelift. I am so excited about it and it's been a long time coming. What I mean by that is that I have been diving deep behind the scenes to strategically rebrand my biz. This is more than just a new logo and color palette, although that's definitely part of it. This is about really getting to the heart of what I do best, who I serve best, and how I can best represent that through my brand. So how do you even begin to strategically rebrand your biz? I have laid out my process with a few tips below, so read on!
There are a lot of moving parts to a business, and your brand is just one of them. For me, I knew it was time for a rebrand when I felt that my messaging and design weren't matching up with:
A) the high-level of clients I was working with
B) the types of clients I wanted to attract
C) the level of expertise that I have collected from running my business for a few years
D) the actual design work I want to be creating
So these pieces each were key elements that just weren't matching up with what I was putting out into the world. In short, I had grown a lot as a designer and business owner, and wanted my brand to reflect that.
So now that I as aware of what I wanted to be sharing with my ideal audience, it was time to create the messaging and design to match. Now, I am NOT a copywriter, but I do think that the copy in your brand is just as important for your consistent business voice as your design. There are a lot of amazing copywriters that can help you share your vision in your voice, so don't be afraid to hand over the reigns.
Design-wise, I tried to really get clear on what:
A) I'm really good at
B) I can do that not many other designer's can
C) type of design I like to create
D) what type of design my ideal audience is looking for
With these things in mind, it was easy to create a website and brand that showcased all of the above. And the key here is that the real reason it was easy, is because it was natural. This is another reason I knew it was time to rebrand - I was eager to stretch my legs into design that fit me better.
Finally, I always like to keep in mind the visuals of the previous logo and branding. You don't want to completely change your look or else no one will recognize you! (Think Jennifer Grey after the nose job). So I stuck closely to the layout of my old logo, kept some of the same colors, like the pink, and just updated the hues. I also added a new stamp as an alternative logo to help share my services + expertise in a clear way and round everything out.
Overall, I am so happy with it. It really represents me, my design style, and my ideal clients. And that is exactly what your brand should do. :)