LOGO PROCESS • RLS FASTPITCH
I thought it might be nice to show some behind the scenes details for those curious about my branding process. These are six logo concepts that I designed for RLS Fastpitch. Although we ended up going through a few more iterations before we nailed down the final logo, these were a great starting point.
I like to give six logo concepts to my clients, because this feels like the perfect number. It's the Goldilocks of branding ( not too overwhelming and more than just a few options ). I know everyone's process is a bit different. Some designers only give three logos. Some give 15+. But I feel like I can nail down enough concepts to get the ball rolling and have each be creative and unique with six. Too many more than six and my creative juice stop flowing. Plus, I have found that my clients often feel paralyzed by the decision if there are too many to choose from.
The other thing about my logo process is that all of these logos are black and white. I find that color can be distracting, especially in the beginning. Once a client nails down one or two logo concepts, I implement color in the next round. I sometimes include the color palette direction along side the black and white logos, which is what I did here. This helps give them an idea of the logos as a whole ( design + color ).