LOGO PROCESS: DEVAN DANIELLE

Devan contacted me to create her logo and branding with some super interesting and unique ideas. She basically said, "I want you to go wild and do whatever you want."

Um, HELL YAS!

The only requirement was that she wanted the logo to feel light, airy and open. Done and done.

I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements. You should probably head over here to check out the finished project, because, well, it's just so damn lovely!

And if you feel like chatting with me about your own logo and branding, I'd love for you to holla at me!